#AmplifyAVANCE Social Media Toolkit

AVANCE-Austin is thrilled to participate in I Live Here I Give Here’s 6th annual Amplify Austin, our city’s 24-hour day of giving, starting at 6pm on March 1 through 6pm, March 2!

Our theme this year is “AVANCE makes Futures So Bright.” We are wearing our big, colorful sunglasses to celebrate bright futures ahead for the children and families we serve. Feel free to take your own fun sunglasses photos, or download the photos of kiddos provided below.

Helping us #AmplifyAVANCE on can be as simple as following our Facebook, Instagram, and Twitter feeds and sharing our #AmplifyATX messages with your followers. We’ve already started rolling out Amplify-related posts, so you’ll have plenty of content to choose from!

Here are links to AVANCE-Austin’s social media accounts, in case you don’t already follow us:

 

WANT TO DO MORE? CREATE YOUR OWN POSTS!

Help build the #AmplifyATX excitement! Besides sharing our content, use your own social media accounts to post, tweet, and message your networks in the days leading up to and on March 1- 2 to drive excitement. Don’t forget to use hashtags #AmplifyATX, #AmplifyAVANCE, and #FuturesSoBright. Here are some messaging ideas:

Sample Facebook posts:

  • I will be supporting @AvanceAustin during #AmplifyATX, Austin’s 24-hour day of giving starting at 6pm on March 1 through 6pm March 2. Support AVANCE-Austin too by scheduling your gift today! amplifyatx.org/AvanceAustin [or your personal fundraising link]
  • I’m proud to support @AvanceAustin this year through #AmplifyATX. Visit www.amplifyatx.org/AVANCEAustin to learn more. Join me in making Futures So Bright for more children and families in our community! #AmplifyAVANCE #FuturesSoBright

Sample Tweets:
Tip: Use a URL shortener like bitly.com or goo.gl for your campaign link if you need more character space.

  • [Before March 1-2] Excited to support @AVANCEAustin this year during #AmplifyATX! Preschedule your gift to give back to Austin TODAY amplifyatx.org/AvanceAustin [or your personal fundraising link]
  • 24 hours to give back to @AVANCEAustin during #AmplifyATX! Your gift will make #FuturesSoBright for Hispanic families amplifyatx.org/AvanceAustin [or your personal fundraising link]
  • Just a few hours left to #AmplifyAVANCE! Help @AVANCEAustin reach their goal of $20K before 6pm. amplifyatx.org/AvanceAustin [or your personal fundraising link]

Sample Instagram Posts:

  • #ThrowbackThursday to @AvanceATX’s empowering Valor y Sueños Luncheon 2017! Join me as I continue to support AVANCE during #AmplifyATX! Help AVANCE reach their goal of raising $20,000 by donating at amplifyatx.org/AvanceAustin [or your personal fundraising link]. #AmplifyAVANCE #FuturesSoBright
  • Future So Bright, I have to keep my shades on! Join me as I help AVANCE makes Futures So Bright for families in our community. Help #AmplifyAVANCE and make #FuturesSoBright by donating at amplifyatx.org/AvanceAustin [or your personal fundraising link].

Photos for download – right click to save onto your computer:

#AmplifyAVANCE to make Futures So Bright!

 

Thank you for joining our campaign to #AmplifyAVANCE! In celebration of our 20th year in the Austin area, we’ll raise $20,000 to make Futures So Bright for very young, low-income children and their parents. Spread the word with your friends, family, and community about AVANCE-Austin’s work and make 2018 the best Amplify year ever!

Setting your goal –
Here are some ways your personal fundraising goal can directly impact our program: 

  • $250 – Provides professional development scholarships for our early childhood and parenting educators so they can learn state of the art teaching strategies.
  • $500 – Ensures age-appropriate school supplies for 20 children during our 9 month Parent-Child Education Program.
  • $1,000 – Provides the supplies and instruction to create 51 educational toys. These toys will instill a love of learning through play, while teaching concepts such as shapes, colors, emotions, and gross motor skills. 
  • $1,500 – Sponsors a child to participate in the Parent-Child Education Program for a full year, making a long term impact on that child’s quality of life.
  • $3,500- Gifts a scholarship for an entire family to participate in the Parent-Child Education Program so that they can break the cycle of trans-generational poverty.
  • $5,000 – Provides 9 months of monthly home visits to 6 families

Creating your Fundraising Profile – 
Step 1:

  • Visit our Amplify Austin page: https://amplifyatx.org/AVANCEAustin
  • Click on the lime green “Create Campaign Page” button on the right side.
  • Create a log-in with your email address and a password.
    • NOTE: If you Amplified AVANCE last year, you can re-use your fundraising page! Simply log-in with the email address and password you used last Amplify season, click the “My Fundraisers” tab, and select “Copy Fundraiser.” Don’t forget to tweak your profile to match the 2018 information!

Step 2: Create your profile

  • Organization: This should say “AVANCE-Austin.” If not, you can enter that to let your viewers know whom you are supporting.
  • Fundraiser title: This can be something like “Unlock America’s Potential”—whatever is meaningful and compelling to you. This year, AVANCE’s theme is “Making Futures So Bright,” so feel free to add that to your page!
  • Your fundraiser summary: This is your opportunity to share YOUR story as a supporter of AVANCE-Austin. What makes this organization special to you? Make this your own — it can be as serious or fun as you want!
  • URL link: this can be your fundraiser title, but you can also just use your name. An example: http://amplifyatx.ilivehereigivehere.org/JohnDoe
  • Add a photo: It can be an AVANCE photo (there are plenty on our Facebook page or website) or a picture of you. To follow our “Futures So Bright” theme, upload a picture wearing sunglasses!
    • Bonus Points! Upload a video to your profile. You can record your own, or use our latest feature from Oliveira Public Communications: https://youtu.be/L8zxlBYm9YA.
  • Your personal appeal: Short summary sentence that will go with your photo. For example, “5 donations of $20 will meet my goal! Will you help?”
  • Fundraiser goal: Set a realistic goal, make a plan and do your best! We suggest a minimum of $100 for your personal goal. (If you asked 10 friends to donate just $10 each, or 5 friends to donate $20 each, you would meet your goal in no time!)
  • Start date: Select today’s date and get ready to Amplify AVANCE!

Step 3: Submit for Approval

  • Click “Submit Fundraiser for Approval”
  • The AVANCE team will approve your profile as soon as possible so that you can start sharing your page!

Deadline to submit your individual fundraising profile for approval is February 28 at 5:00 pm.

Donors may begin prescheduling gifts through your page as soon as your profile is submitted and approved. Scheduled donations count towards 2018 Amplify Austin Day goals and will not be charged until Amplify Austin Day (March 1).

Promoting your Fundraising Campaign

  • The first step towards your goal is to share it with your network. Use the tools you already have to communicate with your friends and family. Social media, emails and phone calls or text messages are all great ways to raise awareness and funds.
  • Before posting on social media, give your fundraiser a little momentum by reaching out to friends and family directly via email, text message, or phone call. A personal message asking for their support will go a long way. Make sure to:
    • Include a link to your personal fundraiser page.
    • Offer a quick explanation of AVANCE-Austin does:
      • AVANCE-Austin’s innovative dual generation approach is closing the gap and unlocking potential for children from low-income, Spanish-speaking families. Each year, AVANCE provides 25,000 hours of instruction and over 1,000 home visits to 300 parents and children.

Here’s a sample message:

Hey John, 

Tomorrow is Amplify Austin day. In case you aren’t familiar, Amplify Austin is a city-wide 24-hour online giving campaign for local non-profits. I’m excited to support AVANCE-Austin this year and hope you’ll join me. The money raised will directly benefit very young, low-income children and their parents by providing FREE dual-generation parent and early childhood education and family support services.

I’m trying to raise $100 in 24 hours from 6pm Thursday, March 1 to 6pm, Friday, March 2. If I can get 5 people to each donate $20 or more, I’ve reached my goal. It’s important for me to help make Futures So Bright for young Hispanic children and their families. I hope you’ll support me and these children by making a gift to my fundraising page below. If you know you’ll be unavailable on Amplify Austin Day, you can also pre-schedule your gift and it will count towards my goal. Thanks in advance! Please feel free to reach out to me if you have any questions, and thanks for reading!

  • Once you’ve done your first round of personal outreach, social media is a great next step to keep everyone updated on your progress and impact. Promote on your own social media channels, with a link to your personal fundraising page to make it easy for your friends to donate
  • Want to go the extra mile? Make a donation to your own fundraiser to set the example and kick off your fundraising efforts!

Social Media

Follow #AmplifyAVANCE and let’s get trending across all platforms!

Facebook: @AvanceAustin 

“Like” us and share our Amplify posts. Or create your own content using hashtags: #AmpilfyATX #AmplifyAVANCE and #FuturesSoBright.

Sample Post:
I’m proud to support @AvanceAustin this year through #AmplifyATX. Visit www.amplifyatx.org/AVANCEAustin to learn more and help support young Hispanic children and families in Austin. I hope you’ll join me in making Futures So Bright for more children and families in our community! #AmplifyAVANCE #FuturesSoBright

Twitter: @AVANCEAustin

Again, save yourself time and retweet us. Consider adding a personal message to encourage your friends to give.  Make sure to use the #AmplifyATX or #AmplifyAVANCE #FuturesSoBright in all your tweets!

Sample post:
Excited to support @AVANCEAustin this year during #AmplifyATX! Preschedule your gift to give back to Austin TODAY [include your campaign link]

Just a few hours left to #AmplifyAVANCE! Help @AVANCEAustin reach their goal of $20K before 6pm [include your campaign link]

24 hours to give back to @AVANCEAustin during #AmplifyATX! Your gift will make #FuturesSoBright for Hispanic families [include your campaign link]

Help me reach my goal to #AmplifyAVANCE! I need just 5 friends to give $20 each before 6pm today. Can you help? [include your campaign link]

Tip: Use a URL shortener like bitly.com or goo.gl for your campaign link if you need more character space.

Instagram: AVANCE-Austin has joined Instagram! Visit us at @AvanceATX.

Share photos of your experiences with AVANCE (i.e. volunteering, attending our luncheon, meeting with fellow supporters, etc.). If you don’t have photos of your own, feel free to snag your favorites from our Facebook page or website!

Don’t forget to add the hashtags #AmplifyATX, #AmplifyAVANCE, and #FuturesSoBright.

Sample post:
#ThrowbackThursday to @AvanceATX’s empowering Valor y Sueños Luncheon 2017! Join me as I continue to support AVANCE during #AmplifyATX! Help me reach my goal of $100 by donating here [insert campaign link]. #AmplifyAVANCE #FuturesSoBright

#FuturesSoBright, I have to keep my shades on! Join me as I help AVANCE make Futures So Bright for more children and families in our community. Help me reach my #AmplifyATX goal of $100 by donating here [insert campaign link]. #AmplifyAVANCE

For questions, contact Catherine Frost.

Welcoming our newest 2018 Board Members!

New board members pose with mini hobby horses!
L-R: Melissa Caro Preston, Sandy Martinez Nava, Lisa Tomaka, Maria Cantú Hexsel.
Not pictured: Julio de la Llata.

 

As we kick off the new year, we are pleased to welcome 5 new AVANCE board members!

Read on for some interesting tidbits about these passionate advocates of the AVANCE mission.

 
 
 
Julio de la Llata, Evans Family Law Group:
  • How did you get involved with AVANCE? A current board member, Valinda, approached me about getting involved. As a first time parent, I could empathize with perhaps needing help to figure out “best practices” in raising your child/children and needing resources to do so.
  • What is your favorite thing about AVANCE? I can imagine that in addition to all of the wonderful learning that the children and parents do at AVANCE, the parents build lasting relationships that continue outside of AVANCE. These relationships provide a network of support for the parents, which ultimately benefits both the parents and the children.  
  • What was your favorite toy when you were growing up? Action figures and video games!
Maria Cantú Hexsel, Germer, Beaman & Brown, PLLC:
  • How did you get involved with AVANCE? My sister Elma has been an AVANCE board member for 10 years, so I decided to join her!
  • What is your favorite thing about AVANCE? The way we empower parents in our community.
  • What was your favorite toy when you were growing up? Roller skates!
Sandy Martinez Nava, Blue Cross Blue Shield of Texas:  
  • How did you get involved with AVANCE? I was invited as a speaker in the classroom during Resource Hour, and then participated in the Dia de los Niños (Day of the Children) event. I knew I had to stay involved! 
  • What is your favorite thing about AVANCE? The education offered to parents is priceless.
  • What was your favorite toy when you were growing up? The spelling machine!
Melissa Caro Preston, Community Volunteer:
  • How did you get involved with AVANCE? Two of my best friends and fellow board members, Maria & Elma, introduced me and encouraged me to get involved.
  • What is your favorite thing about AVANCE? The chance to better a young person’s (child, mother, and/or family) life by meeting their potential.
  • What was your favorite toy when you were growing up? Roller skates! 
Lisa Tomaka, Triwest Group:
  • How did you get involved with AVANCE? I started working with AVANCE when I lived in El Paso and really loved what they did. When I moved to Austin, I knew I wanted to continue to be a part of it.
  • What is your favorite thing about AVANCE? Everything, but the toy making component is my favorite, favorite.
  • What was your favorite toy when you were growing up? A doll I called “Hello Dolly” and my crayons.

 

Making Futures Bright

Your support makes a difference for families like Carmelina’s!

For Carmelina, being a mom to 1-year-old Annabel and 2-year-old Abel was often stressful and challenging. When Abel threw tantrums in public, her role got even harder. Carmelina struggled with her son’s aggressive behavior and the impact it was having on her marriage. As recent immigrants from Nicaragua, her family lived in a high poverty neighborhood in the Austin area. Carmelina desperately wanted a better life for her children, but couldn’t give them the support they needed. One day at a local supermarket, Carmelina was at the right place at the right time when she met an AVANCE parent educator. There she learned about AVANCE’s Parent-Child Education Program and started her family’s journey to a brighter future.

Our intensive, nine-month program puts the whole family on the path to success through a dual-generation approach with parents in one classroom and their children ages 0-3 in another. Carmelina received the education, coaching, and tools she needed to become her children’s first and best teacher. Annabel and Abel got prepared for school, increasing their chances of graduating from high school and continuing to higher education and better paying jobs than the generation before them.

                                                                                     Annabel and Abel

AVANCE-Austin works to close the opportunity gap for low-income, Spanish-speaking families in our community by starting when their children are very young. This early intervention changed everything for Carmelina’s family.

Although Carmelina was at first apprehensive to start the 9-month program with her children, she soon embraced her family’s new routine and looked forward to class every week. Abel, however, not speaking yet and still had a difficult time at home. A free screening given by one of our community partners determined that Abel had developmental delays. He was referred to a speech therapy program, which helped him communicate better. Their situation improved even more once they started participating in our free, home-based Positive Parenting Program sessions. Through one-on-one support with a trained home educator, Carmelina and her husband learned how to work together to handle their son’s behavior in a healthy and loving way.

Carmelina and her husband

 

 

To express her gratitude to the AVANCE community, her husband and she requested to perform a beautiful dance during the program graduation ceremony in May.

In her words, “AVANCE changed my life and saved my marriage.” 

 

 

This is the kind of life-transforming work you make possible when you support AVANCE.

Like other services, AVANCE will not be with the family forever. But the parenting skills, the lifelong passion for learning, and the confidence to be an engaged parent will produce lasting effects for both parent and child. We celebrate Carmelina’s success at AVANCE, but we know there are more parents and very young children who need similar kinds of support to strengthen their families and communities.

During this season of giving, will you help make futures bright for more children like Annabel and Abel?

Please support AVANCE-Austin as generously as you can by making your year-end, tax-deductible donation by December 31. You’ll be helping to change the course of an entire family in the year ahead.

Click here to donate